The blue hour and a legendary fragrance that we no longer present. Indeed, it is one of those essences with extraordinary longevity. In this case, it was created in 1912. This great classic is based on sensual, powdery and oriental accents. This bouquet of flowers inspires great serenity. He paints the image of a landscape at sunset, on a beautiful summer day. The atmosphere is romantic. Time seems to stand still. Now is the time for daydreaming. L’Heure Bleue takes us into its dreamlike world where femininity shines through thanks to the delicate scent of flowers.
The birth of the Blue Hour
We are immersed in the heart of the summer of 1911 in the heart of Paris. There, Jacques Guerlain walks on the banks of the Seine and takes advantage of the lull in the heat of the end of the afternoon. More precisely, it stops at the level of the Pont-Neuf. The moment is more exactly when “the sun has set, yet night has not yet fallen”. Jacques Guerlain sees it as one of the most romantic moments when time stands still. This impressionism enthusiast then decides to make a perfume of it and dedicates it to his wife. The perfumer will work tirelessly for a year to transcribe this fleeting but so intense moment. Moreover, the story goes that Lily Guerlain will carry this essence all her life. L ‘ Heure Bleue is not just a perfume. It is above all an emotion and a feeling. On the other hand, it is also a historical testimony. Indeed, the farewells of the Poilus were made in the scent of L’Heure Bleue which perfumed the handkerchiefs they kept on them like a trace of lost happiness. This essence is particularly romantic, both modest and sensitive. Her femininity is enveloping and conceals imperceptible secrets.
Guerlain talks to us about tenderness
L’Heure Bleue is a very sweet fragrance. It plays on the duality between floral tenderness and more oriental spices. Its flight is made on the freshness of bergamot. However, this is associated with the assertive character of anise. Then, this mixture is followed by a very floral bouquet. This armful of flowers is particularly feminine and juxtaposes neroli, Bulgarian rose and jasmine. In addition, the carnation brings a more peppery aspect while the violet reinforces the powdery scents of the essence and the tuberose becomes more exotic. The background is softer and almost velvet-like. It consists of herbs of Saint John where are arranged bitter almond seeds and heliotrope flowers. Finally, vanilla and iris complete the whole with an elegant femininity. Like this essence, the bottle is also very harmonious. L’Heure Bleue has shoulders that wind up in volutes, like a comma that symbolizes a pause in time that passes too quickly. Its cap, meanwhile, has become iconic. It forms an inverted heart. Finally, a silk cord connects the bottle to its stopper and is accompanied by a gold seal faithful tothe Guerlain tradition .