N ° 5 Eau Première, when N ° 5 is modernized …
Chanel N ° 5, the name of a myth . A woman’s name, Coco Chanel. And the unconditional global success of a perfume that crosses eras and centuries like a diva who will never get old. N ° 5 is the very example of the famous phrase of “Coco” Gabrielle Chanel: “Fashion passes, style remains”. Yet Jacques Polge, after having already offered Chanel L’Eau de Parfum N ° 5 in 1986, dared. The talented perfumer dared to modernize the monument of perfumery N ° 5, created in 1921 by Ernest Beaux, by offering it a bath of luminous rejuvenation at will with aldehydes and neroli, simply named N ° 5 Eau Première.
Eau Première N ° 5 is aimed particularly at a young female audience who, finding the original N ° 5 too “lady”, could finally find themselves in the airy and sunny scents of this N ° 5 Eau Première. N ° 5 Eau Première would be considered by Jacques Polge, as by Chanel, as “a floral, luminous and airy interpretation of N ° 5” Chanel for N ° 5 Eau Première.
Thus the modernity of these flowery and airy aldehydes accords necessitated the creation of a communication campaign as dynamic and light as the composition of the house perfumer. To embody this N ° 5 Eau Première, the house of Chanel chose the famous and magnificent Gisèle Bündchen.
She first shot in a beautiful spot directed by Baz Luhrmann. “The one that i want” presents the woman of N ° 5 Eau Première as a resolutely modern woman and mother, sporty, active but also and above all in love. Now N ° 5 Eau Première is clearly different from its predecessor N ° 5 by forgetting glamor and glitter to highlight the refined aestheticism and modernity of the Chanel woman.
However, a few years later, Chanel decided to stage the face of N ° 5 Eau Première in a much more glamorous visual by Patrick Demarchelier. N ° 5 Eau Première is the perfume of a woman of the new millennium but is nonetheless crowned with the sensual aura of N ° 5 the eternal!
The second youth of N ° 5 with N ° 5 Eau Première by Chanel
When it was released in 2008, N ° 5 Eau Première by Chanel first appeared in a very slender glass bottle in order to mark its notable differences with its predecessor. However, in 2014, N ° 5 Eau Première reinstated the magnificent historic bottle of its predecessor in order, despite everything, to recall its legitimacy in the N ° 5 range of Chanel.
N ° 5 Eau Première opens with ylang-ylang notes from Comoros and neroli flowers accompanied by powerful aldehydes and much more present than in the original N ° 5, giving Eau Première a very fresh take-off. In the heart, May rose and jasmine are brilliant and of an intoxicating sweetness. Finally, the vanilla becomes mellow to welcome feminine and sensual musky notes at will.
Chanel told us at its launch that if “N ° 5 Eau Première was a painting it would not be the sketch but the watercolor of N ° 5. “.
A bouquet of abstract flowers with an indefinable femininity.
The first of its kind to contain aldehydes in such proportions, these substances resulting from scientific research, in association with extracts of flowers.
A timeless classic. A fragrance of elegance, seduction and modernity.
Olfactory family: Floral – Aldehyde
Head note: Ylang, Aldehyde, Neroli.
Heart note: Jasmine, Rose.
Base note: Bourbon vetiver, Vanilla.