The One Eau de Toilette by Dolce & Gabbana takes us to Italy with its fragrance!
The One is considered to be the cult perfume of the house of Dolce & Gabbana. Since its creation in 2006, it has promoted the image of Italy throughout the world. Very recently, it has also metamorphosed in the form of an Eau de Toilette . To support this new marketing, the Dolce & Gabbana brand has therefore decided to produce a new advertisement. However, the brand has already announced the name of its new muse. It is about the actress Emilia Clarke, portrayed in a particularly festive film and set in the heart of Naples.
Emilia Clarke, the new “radiant and full of life” muse of Dolce & Gabbana
For its new advertisement, the house of Dolce & Gabbana did not skimp on the means and called on one of the most fashionable actresses of the moment. His new muse is none other than the beautiful Emilia Clarke. This British actress made her stage debut before being revealed to the general public in 2010 for her role as Daenerys Targaryen in the world famous television series: “Game of Thrones”.
Besides this role, Emilia Clarke also played Sarah Connor in the movie Terminator Genisys. Finally, it is she who plays the main role of the romantic film Avant Toi. If Dolce & Gabbana has chosen to set its sights on the pretty brunette, it is because, according to Domenico Dolce and Stefano Gabbana, “Emilia Clarke perfectly embodies the Dolce & Gabbana woman: she is radiant and full of life. Her personality and natural beauty capture the essence of this new campaign: joyful, spontaneous and playful ”.
Advertising for The One Eau de Toilette
However, Emilia Clarke is not the only big celebrity to have contributed to the publicity of The One Eau de Toilette. Indeed, this new fragrance was brought to life by one of Italy’s most famous film directors: Matteo Garrone. Here he has chosen to immerse us in a particularly festive and typically Italian universe.
The advertisement for The One Eau de Toilette takes place in the heart of the cobbled alleys of Naples and is simply bursting with joie de vivre. A crowd strolls down the street to a cheerful rhythm which is none other than the title “Tu vuò fa ‘l’Americano” (“You want to be an American”). Now is the time to party and more precisely to carnival. Everyone is in disguise and dances with their neighbor.
Tous finissent par s’attabler autour d’un bon plat de spaghettis. Pour The One Eau de Toilette, l’heure est à la Dolce Vita. Emilia Clarke semble plus que ravie de son séjour napolitain. Le film s’achève finalement par la vision de deux flacons de The One Eau de Toilette sur les toits de Naples. Sachez également que, du côté des hommes, cette même publicité est incarnée par Kit Harington, autre célèbre acteur de la série “Game of Thrones”.