Diesel is originally an Italian jeans brand founded by Renzo Rosso and Adriano Goldschmied in 1978. In 1985, Renzo Rosso remains at the head of the house. The mohican logo and the slogan “Only the Brave” give the brand an extremely rebellious image. The first perfume of the brand “Fuel For Life” is a dazzling success. In 2016, Diesel unveils “Diesel Bad” , the bad boy fragrance from Diesel.
Bad, the new image of the Diesel man
Here, the scene is immediately set: a black bottle, using the name “Bad” in gold letters, which means “Bad”. “Diesel Bad” is therefore the incarnation of the Diesel man, a modern adventurer, nonconformist, rebel, a bit insolent, but who nevertheless stirs up the desire of women.
Symbol of freedom, “Diesel Bad” is in line with all the brand’s other fragrances. “Diesel Bad” is undoubtedly a very powerful gasoline, with a strong character. The new man Diesel lives as he wants and according to his wishes, but most of all, he doesn’t care about the judgment of others.
Free, passionate, rebellious, but always so irresistible, the new man of the Diesel house has not finished making women succumb …
The bold notes of Diesel Bad
“Diesel Bad” is signed by Anne Flipo and Carlos Benaïm. “Diesel Bad” is a concentrate of virility . “Diesel Bad” is the first fragrance to combine notes of caviar with notes of tobacco, thus exploring the fresh and salty side of the woody family. Jeremy fragrance “Diesel Bad” takes off thanks to a dose of adrenaline contained in lemon and bergamot, accentuated by spicy notes.
The whole is then joined by the aromatic tone of lavender. The heart is full of caviar giving the whole a provocative and erotic touch, resembling “drops of hot sweat beading on the chiseled body of a man”. The base is ultra virile, because it combines notes of tobacco and iris roots. It is the American model Boy Holbrook who represents the “bad boy” of the house Diesel. Dressed in leather, he rides a big engine, his blond hair tousled in the wind, perfectly embodying the image of the free and rebellious man of the 21st century.
As for the bottle, it is also displayed in glossy black. The design of the bottle is reminiscent of a biker leather jacket. Its particular texture perfectly imitates that of leather. The glass was in fact produced using a so-called “micro-engraved” technique, a technique developed by the Pochet du Courval workshops. The “Bad” logo shows the golden copper color of the nectar in transparency.
“Diesel Bad” is the olfactory representation of Diesel’s new man , strong, rebellious, powerful, unconventional, but terribly irresistible. The bottle dressed in black leather also symbolizes its “Bad Boy” side.