The universality of Prada’s new advertising

The universality of Prada’s new advertising
The universality of Prada's new advertising
The universality of Prada’s new advertising

The universality of advertising for Prada L’Homme and Prada La Femme

Like a couple born out of love at first sight as if to endure forever, the Prada house has launched a duo of perfumes. One is in the image of men, with a metallic gray bottle and designed with sobriety. This one is based on a male fern accompanied by neroli, geranium and patchouli. The other is intended for women and is an invitation to emotion and travel. It is full of solar notes of ylang ylang, frangipani, vanilla, tuberose and vetiver. It is completely gilded. The two are already a legendary couple and have also just unveiled themselves in a new advertisement. So, let’s take a closer look at what it is….

The many protagonists of Prada advertising

In this new advertising campaign, the Prada house was not satisfied with a single muse but with four characters. On the women’s side, she called on Mia Wasikowska, an Australian actress of Polish origin. She enjoys participating in independent films but has also been noticed in some blockbusters like the recent “Alice in Wonderland” by Tim Burton. Here she is accompanied by Mia Goth, a British actress and model who started out as an actress in an erotic film until reaching the highest peak by playing in successful films such as “Everest”, released in theaters. in September 2015.

On the men’s side, Prada also chose two actors. They are Ansel Elgort and Dane DeHaan. Ansel Elgort is an American actor known for his roles in “Carrie, the revenge”, “Divergent” or “Our stars contrary”. Dane DeHaan, meanwhile, is also an American comedian who played in some blockbusters such as “The Amazing Spiderman” or “Men without Law”, a film selected for the Cannes Film Festival in 2012. These four talented artists then evolved edited by Steven Meisel, a very popular photographer in the United States and renowned for his work with Vogue magazine.

The enigmatic universe of Prada L’Homme and Prada La Femme

Also, if the world of fashion can be accessorized to the sandstone of personalities, uniqueness is much more complicated to establish in terms of perfumes. Indeed, when designing a fragrance, it is important to ensure that it appeals to as many people as possible. It has to be somehow universal. Also, it is precisely this diversity that is symbolized within the advertising for Prada L’Homme.and Prada La Femme. Everything takes place in a dark setting, seeing the different muses of Prada follow one another. Sometimes filmed up close or sometimes in wide shots, these last imprints of doors and corridors, giving way in turn to another person. The latter observe each other and seem to interchange … A way of saying that everyone can find themselves within the two new Prada juices.

Qui plus est, le tout est souligné par une musique on ne peut plus universelle : « Can’t Help Falling In Love » de l’éternelle légende Elvis Presley.

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