Guerlain unveils the advertisement for La Petite Robe Noire Black Perfecto
Since its release in 2009, La Petite Robe Noire has never ceased to be talked about. It must be said that Guerlain has always implemented great means in terms of communication to establish the notoriety of its perfume. Once again, in 2017, Guerlain has chosen to transform its bestseller and has just created La Petite Robe Noire Black Perfecto. As you will have understood, to accompany this launch, a new advertising campaign was therefore needed that would stick to the skin of this new Little Black Dress, more rock than ever . So, what about the images of this new fragrance that is still very feminine but not devoid of impertinence?
The Little Black Dress, a silhouette created by the duo Kuntzel and Deygas
Once again, the advertisement for La Petite Robe Noire Black Perfecto features the iconic silhouette drawn in Indian ink representing La Petite Robe Noire since its inception. Indeed, to market this perfume, Guerlain has never called on any world-famous model or actress. This fragrance has always been symbolized by a drawing made by the illustrator duo Kuntzel and Deygas. Famous for their graphic achievements in the field of video clips and advertising, they have participated in many masterpieces, like, for example, the credits of the film “Stop me if you can” by Steven Spielberg, starring the famous Leonardo diCaprio. This time, they had the difficult task of reinterpreting the dapper femininity of La Petite Robe Noire.. The pretty Parisian silhouette is transformed this time into a much more rock ‘n’ roll figure.
The many attributes of La Petite Robe Noire Black Perfecto
To perfectly match the image of this new perfume, La Petite Robe Noire Black Perfecto now has many sartorial attributes. On the one hand, La Petite Robe Noire is dressed in a perfecto, a kind of horse leather jacket subsequently used by bikers. Likewise, her neckline is now decorated with a pretty leather choker necklace enhanced with multiple studs. La Petite Robe Noire Black Perfecto does not seem to be afraid of anything and does not hesitate to ride a big engine or to play frenzied rhythms on an electric guitar with a resolutely hard rock look. Decidedly, Kuntzel and Deygas seem to have stopped at nothing and here sign a real metamorphosis!
Guerlain’s new ad
Cette nouvelle publicité reste néanmoins clairement identifiable, à commencer par sa bande-son. Une nouvelle fois, la campagne publicitaire pour La Petite Robe Noire Black Perfecto se joue sur le titre « These Boots Are Made For Walking » de Nancy Sinatra. Le tout se déroule dans un univers très proche de celui de la bande dessinée, intégralement teinté en noir et blanc, comme le flacon de La Petite Robe Noire Black Perfecto. Alors, qu’attendez-vous pour la suivre sur les toits des immeubles, défiant le ciel orageux de Paris ?