The freshly dreamlike advertising of Acqua Di Gio Absolu by Giorgio Armani
Designed on the island of Pantelleria, a parenthesis between sky and sea where Giorgio Armani likes to recharge his batteries , Acqua di Giò pour Homme quickly became one of the stars of men’s perfumery. Created in 1996, this perfume never ceases to be talked about. He has been in the spotlight for more than 20 years now, making men around the world happy. In 2015, it was enriched with a more mineral part through Acqua Di Gio Profumo . Today, Giorgio Armani has yet decided to offer us a reinterpretation. Acqua Di Gio Absolu is a maritime and woody blend. It is therefore precisely these two elements that we find at the center of his new advertising.
Acqua Di Gio Absolu, an authentic and natural fragrance
Acqua Di Gio Absolu embodies the image of man at the heart of natural elements. This is the very essence of water and its essential role in our planet. Acqua Di Gio Absolu is all at the same time: depth, strength and intensity. This third chapter of Acqua Di Gio releases a new inner power and reveals to us an unparalleled freedom. This aromatic and woody scent brings the maritime flavor into contact with more fruity notes and a deep, woody base. Moreover, the design of the Acqua Di Gio Absolu bottle perfectly reveals this association. All of nature suddenly seems to emerge from this setting. Thanks to Giorgio Armani, the land and sea contrasts of the island of Pantelleria seem to have been bottled, revealing to you the best of this exceptional land.
Jason Morgan, essential face of Giorgio Armani
Once again, to embody the image of this perfume, Giorgio Armani has decided to call on his favorite hunk. Women will have recognized it at first glance… It is obviously about Jason Morgan! This particularly sculpted American model is very coveted in modeling circles. With his blue eyes, his impressive muscles and his blonde hair, he already makes more than one crack! It is therefore quite natural that it is once again the central element of advertising for Acqua Di Gio Absolu.
Acqua Di Gio Absolu, an advertisement halfway between sea and land
The advertisement for Acqua Di Gio Absolu begins with the vision of Jason Morgan evolving in the heart of the Mediterranean. The black and white image is particularly cinematographic, the solar reflections delicately piercing the transparency of the sea waves. Then, the camera comes closer and gives us a portrait of Jason Morgan coming out of the water. The athlete in question does not hesitate to climb a tree that stands unexpectedly in the heart of the sea. Launching from the top of this giant of nature, Jason Morgan plunges into the middle of the water. He disappears and then lets out a disproportionate bottle of Acqua Di Gio Absolu perfume. In parallel, this new advertising campaign was also photographed by Matthew Brookes, this time revealing to us Jason Morgan on a sandy beach.