Gucci Bloom Acqua Di Fiori, a new very vegetable juice
Gucci is an iconic brand of elegance in the world. Her luxurious dresses dress the biggest Hollywood stars like Salma Hayek, Jessica Alba, Cameron Diaz, Naomi Watts, Kate Beckinsale, Camilla Belle, Hilary Swank, Bérénice Bejo or Li Bing Bing. As for her perfumes, they are in perfect harmony with the refinement of her exceptional outfits. In this context, the brand has decided to develop a second part of the previous Gucci Bloom . This time, the emphasis is on the vegetal and fresh breath of this essence. Prepare to welcome Gucci Bloom Acqua Di Fiori .
Gucci Bloom Acqua Di Fiori, an energetic and spring juice
Gucci Bloom Acqua Di Fiori has managed to retain the DNA of its elder brother while giving it a livelier, fresher and more energetic character. For the record, Alessandro Michele, exclusive designer of Gucci, says he was inspired by the friendship between women, their spontaneity and their sometimes juvenile joy to make this fragrance. In collaboration with perfumer Alberto Morillas, he kept the spicy and floral note of the previous Gucci Bloom and made it fresher by introducing plant accords. Gucci Bloom Acqua Di Fiori takes offfirst on a blend of galbanum leaf and blackcurrant bud. Then, her heart explores femininity in a trio of tuberose, jasmine and honeysuckle. Finally, Gucci Bloom Acqua Di Fiori gradually gains in depth in contact with sandalwood and musk. The result is an invigorating fragrance full of joie de vivre, particularly green and floral, in which each of the ingredients is highly concentrated.
Gucci’s timeless bottle is dressed in emerald green
On the aesthetic side, its bottle is similar to that of the previous Gucci Bloom. However, its label is now covered with a floral herbarium motif. Its toile de Jouy print features leaves, twigs and cherry blossoms. The result is a particularly rustic look based on a pale pink bottle. The whole is surrounded by a black frame for a particularly elegant rendering. Gucci Bloom Acqua Di Fiori is already available in a 50 or 100 ml format.
A campaign bringing together Dakota Johnson, Petra Collins and Hari Nef
Finally, the release of Gucci Bloom Acqua Di Fiori will be accompanied by a new advertising campaign. For the moment, the entirety of its television clip is kept secret and only a teaser has been disclosed by the sign. Directed by Glen Luchford, this production brings together actresses Dakota Johnson, Petra Collins and Hari Nef. Their contemporary beauty is captured in different places. This trio takes us on an imaginary walk in the heart of the city then in an English garden, before having tea on a flowery sidewalk, entering an apartment overgrown with green plants and swimming at dusk in a tangled lake of flowers and reeds.