Escada invites you to discover its new fragrance Cherry in the Air…
Cherry in the Air
Cherry in the Air is Escada’s new Spring / Summer limited edition – an irresistible scent inspired by the fresh and sweet scent of cherry blossoms. Colorful and delicious, their tantalizing aroma stimulates the senses, evoking juvenile reveries of cycling with friends through the orchards of southern France.
Cherry in the Air – Le Parfum
The new limited edition ESCADA fragrance is eagerly awaited by modern women. Many designers are incorporating fruit and floral prints into their collections as a playful celebration of summer. ESCADA is known for its fruity summer scents, and the cherry being such an evocative symbol of summer joy, it is the perfect inspiration for this new edition.
The fragrance is a luminous and airy reinvention of the cherry which captures the irresistible quality of the fruit, while reflecting the carefree “joie de vivre”.
Top Notes – Cherry in the Air
The scent opens with top notes of juicy black cherry raspberry, full of summer ripeness, while an underlying hint of mandarin lends an energizing burst of freshness.
Heart Notes – Cherry in the Air
In the heart, the lightness of gardenia petals is enriched with the greedy smoothness of coconut, orchid and vanilla. The mixture with the note of marshmallow gives the perfume its unique character.
Base Notes – Cherry in the Air
In the base, sandalwood, oak and musks mixed with a creamy white suede accord that reinforces the seductive character of the fragrance.
Cherry in the Air – Le Packaging
The Flask – Cherry in the Air Escada
ESCADA Cherry in the Air features the shape of the brand’s iconic bottle. Its vibrant gradient color representing the perfect blend of ESCADA’s signature pink and the blush of ripe cherries, which is enhanced with a hint of luxury with the satin bow detail. The design has been enhanced by the addition of a cherry on the bottle, plus a ring – placed on the cap – which can be worn as a piece of jewelry.
The design of the ring is very much on trend for spring / summer 2013.
L’Etui – Escada Cherry in the Air
The exclusive design was created by illustrator Margot Mace. Admired by fashionistas and discerning artistic directors from Tokyo to Paris, her authentic creative approach makes her a fitting choice for ESCADA.
“In my job, I feel free to do whatever is possible. I don’t like working with a computer program and I do my illustrations all by hand. I want to feel the texture and the smell of the paper and its pencil as I create lines with spontaneous movements. ”Margot Mace, Illustrator
Cherry in the Air – Stock Illustrations
The illustration shows a pretty young woman riding a bicycle through a cherry orchard, her blonde hair and her vaporous pink dress blowing in the wind as cherries fall from the trees in abundance, filling the basket attached to her handlebars. She wears roses in her hair, a garland of wild flowers around her neck and has an expression of pure joy on her face. Mace was able to draw on his own happy memories to create this endearing scene.
“J’avais l’habitude de faire des ballades en vélo tous les jours pendant mes études et je me sentais si heureux et libre. ”
Le Nouveau Escada Cerise in the Air est disponible en Eau de Toilette 30, 50 et 100 ml.
Un lait corps à la senteur du parfum viendra compléter la gamme. Il sera disponible en 150 ml.
Famille Olfactive : Floral – Fruité
Notes de Tête : Cerise, Mandarine.
Notes de Coeur : Framboise, Guimauve, Gardénia.
Notes de Fond : Bois de Santal, Vanille.