1881 is a date that resonates as the beginning of Cerruti’s family success story. Also, it is quite naturally that Nino Cerruti, grandson of the founder, wanted to pay tribute to this moment in history. He then imagined a perfume bearing this date as a surname. Very quickly, this masculine essence became a real success until it was placed as the brand‘s best-seller. It is therefore logical that Cerruti regularly unveils limited editions. Fans will therefore be delighted to learn that a brand new Cerruti 1881 Sport will be released by March 2016. This new juice from Cerruti is announced as being very fresh, manly and modern.
Andres Valencoso, face of Cerruti
Of course, the edition of this new perfume will be accompanied by an advertising campaign. The news of this release has therefore just fallen that Cerruti has already announced the name of his new muse. Also, it is the Spanish model Andres Valencoso who will lend his image to the new Cerruti 1881 Sport. He started his career in Spain before moving to Italy and literally exploding his notoriety by leaving for New York. There he posed in front of the lens of particularly influential photographers such as Matt Albiani, Michael Thompson and Francois Nars. Likewise, this complete artist even showed himself by taking one of the main roles of the film End. Likewise, on the advertising side, he is not at his first attempt since he has already carried out numerous advertising campaigns for Louis Vuitton (with Jennifer Lopez), Chanel, Ermenegildo Zegna or even Jean-Paul Gaultier. He then said he was “extremely honored to be part of the Cerruti family and to embody the new fragrance of this House, whose elegance [he] particularly appreciates. For the occasion, his portrait was immortalized by photographer Richard Phibbs. In the advertising campaign for the new Cerruti 1881 Sport, Andres Valencoso is halfway between the sportsman and the businessman. He flaunts his athletic body and natural charm. It thus becomes a sort of ideal to be achieved. In the advertising campaign for the new Cerruti 1881 Sport, Andres Valencoso is halfway between the sportsman and the businessman. He flaunts his athletic body and natural charm. It thus becomes a kind of ideal to achieve. In the advertising campaign for the new Cerruti 1881 Sport, Andres Valencoso is halfway between the sportsman and the businessman. He flaunts his athletic body and natural charm. It thus becomes a sort of ideal to be achieved.
The new Cerruti 1881 Sport in a few words
Cerruti 1881 Sport perfume is described as a concentrate of freshness. It will be based in particular on a fern accord, a characteristic scent of men’s perfumery. However, this will be supplemented with other ingredients. Thus, Cerruti 1881 Sport will start with an energizing scent of bergamot and will continue with a combination of cardamom and lavender. All of these ingredients will give off a sparkling, zesty, tangy, floral and sweet scent. Then, the whole will evolve towards a more intense and woody trail overflowing mainly with cedar and vetiver. The new Cerruti 1881 Sport will then be contained in a bottle strongly reminiscent of that of its predecessors. This has been designed with transparency. It has been beveled and has a very contemporary look. Its walls like to play on the contrasts between its sandblasted glass and its polished glass. Likewise, its matte black cap gives the whole a very modern look. Finally, as usual, the date 1881 is engraved on the glass and decorates the whole transparently.