Gerard Anthony

The main lines of Gérard Anthony’s career

Gérard Anthony is known for having collaborated for more than 20 years with the Firmenich group. He was a master perfumer there and this allowed him to work for the biggest luxury brands on the planet. Indeed, Firmenich is a world-renowned company, recognized for its creativity, its innovative spirit, its understanding of the market and its unrivaled know-how. Today, it is a real giant in the odor market with more than 5,000 employees in 23 subsidiaries around the world. Nonetheless, among these numerous collaborators, some appear to be true emblems. This is the case with Gérard Anthony. Among the almost 700 perfumes composed by the Firmenich house, there are many masterpieces signed. Gérard Anthony notably created, in 1978, the one of the most famous men’s fragrances in the world: the iconic Azzaro pour Homme. Beyond the latter, he also worked for Balenciaga, Harley-Davidson, Grès, Hugo Boss, Inubi, Lalique, Montana, Morgan, Nikkos-Oskol Fragrance, Paco Rabanne, Salvador Dali, Sonia Rickiel and Ted Lapidus.

Gérard Anthony, a perfumer eager to transmit

What is more, his talent did not stop at the composition of perfumes. A generous man and a very good teacher, Gérard Anthony also tried to pass on his passion for his profession to the younger generations. Alice Lavenat, a young perfumer at Jean Niel, a Grasse perfume company, easily confides that he has forever marked her career. In addition, she met him just after graduating from ISIPCA, a famous training school in Versailles to become a perfumer. It remains for her an unforgettable meeting and he even became her mentor for eight years. Also, it seems that the teaching of Gérard Anthony was particularly beneficial. In this case, Alice Lavenat obtained, following these many years of apprenticeship,

Gérard Anthony thus appears to be a generous person, both in terms of transmitting his knowledge and in terms of the development of perfumes.