Trésor Midnight Rose, Lancôme’s treasure box is never locked!
By offering the beauty of pink-peach accords to the female audience of the 90s, Trésor and its creator, Sophia Grojsman, have revolutionized the world of perfumery. With Trésor, the virtuoso of the rose created a poetic and sweet fragrance while the world was still more poisonous and other opulent fragrances. Trésor has therefore opened up the scent path for these fragrances which exude an airy and flowery femininity but also fruity and powdery.
If the pretty Treasure was often copied, it was never equaled. Moreover, it was number 1 in sales in perfumery for several months shortly after its release. Now legendary, Trésor de Lancôme has known only one successor in twenty years, the Nuit Trésor in 2010. When Anne Flipo proposed her chiaroscuro rose in love in 2011 under the name of Trésor Midnight Rose, this is to say if much was expected from this successor!
Trésor Midnight Rose was designed in the same spirit of love as Trésor, however love at first sight seems to be the first and the romantic getaway more fiery and spontaneous than in 1990. Trésor Midnight Rose is the scent of love games, of encounters fortuitous and romantic luck.
The sweet and sparkling Emma Watson will be chosen to present Trésor Midnight Rose in a truly romantic Parisian universe, the Lancôme house believing that the young lady had all the assets necessary to embody the beautiful floral-fruity night.
“Thanks to her charm, romanticism and incredible modernity, Emma has become the icon of a whole generation. We are delighted with this collaboration with Emma, which will also bring us her freshness ”Lancôme about Emma Watson, the face of Trésor Midnight Rose .
A bewitching hide-and-seek called Trésor Midnight Rose
In order to offer the ladies of Trésor Midnight Rose a modern setting, the bottle of Trésor has soared to the heights and offers bewitching shades of purple. The pretty satin rose hanging from her “neck” brings an additional touch of elegance and femininity.
Raspberry and blackcurrant open the pretty Trésor Midnight Rose with their sweet and gourmet splendor. A few pink berries will add their spicy touch to these juicy top notes. The delicate notes of jasmine and peony will marry the precious rose absolute so dear to Lancôme to offer a magical flowery heart. A touch of blackcurrant bud punctuates these pretty flowery flights. Finally, Atlas cedar, vanilla and white musks envelop this fragrant love story in a halo of sweetness and sensuality.
Trésor Midnight Rose knew how to make the hearts of the daughters of the Beau Trésor beat by offering them a floral scented romance but also ultra modern gluttony, decidedly making the so pretty Trésor of 1990 shine in the starry sky of perfumery.
“Lovely and sexy, you’ll never be where you expect you to be with Trésor Midnight Rose.” Lancôme for Trésor Midnight Rose.
Lancôme will launch its new Trésor Midnight Rose fragrance in September 2011.
Trésor Midnight Rose is the third opus in the Trésor line which began in 1990 with the launch of the legendary Trésor by Lancôme and Trésor In Love in 2010.
The very attractive 21-year-old actress Emma Watson (Hermione Granger in Harry Potter) will be the face of the new Lancôme perfume.
Trésor Midnight Rose is a greener version than the original. We find notes of raspberry, blackcurrant, jasmine, peony, rose, vanilla, cedar and musk.
Perfume – Trésor Midnight Rose:
A fruity floral fragrance with a strong dominance of ROSE.
A gourmet fragrance like a rose of love.
Trésor Midnight Rose is a magical nectar with a powerful and honeyed heart, in which the rose, the olfactory signature of Trésor de Lancôme juices , is more delicious than ever. Trésor Midnight Rose is a colorful, dynamic and joyful fragrance… It signs a mischievous femininity: the rose has fun, carried by the deliciously acidulous tones of raspberry, by vibrations of wood and the voluptuousness of vanilla notes. It is a spontaneous, irresistible rose that charms everything in its path.
From the first moments, it is love at first sight between the absolute rose, intense, deep and the daring raspberry and bursting with life. The caress of jasmine and peony responds to the freshness of blackcurrant bud absolute and the intensity of pink berries. A final touch of seduction, we find in the background the essence of Virginia cedar, vanilla and musk which embrace floral notes, in a resolutely addictive and modern trail.
Ad with Emma Watson – Trésor Midnight Rose:
A new wind of romanticism in Paris… Natural, Irresistible, Sparkling, Romantic, Spontaneous…
Captivante, pleine de charme, une jeune femme fend la ville des lumières et l’illumine. Libre, pétillante, elle s’élance dans les ruelles pavées de la capitale la plus romantique au monde. C’est paris. Le Paris des petites places empreintes de magie, des quais de Seine et des cafés animés le soir. Un Paris crépusculaire. Un Paris de nuit, quand le ciel se teinte d’un enivrant camaïeu pourpre, presque irréel. Ce Paris là est son terrain de jeu pour un chassé-croisé amoureux. Un Paris moderne, insolite et empreint de magie.
Attrape mon coeur si tu peux ! Sa spontanéité, sa fraîcheur, sa féminité mutine… Elle séduit d’un regard, d’un sourire. Avec une envie : celle de goûter avec légèreté aux jeux de l’amour. Elle, icône d’une génération, jeune visage emblématique du cinéma contemporain.
Le photographe qui signe cette publicité est Mario Testino. Cette nouveauté 2011 sera disponible en Eau de Toilette Vaporisateur 30 ml, 50 ml et 75 ml.
Un flacon rose de nuit, véritable bijou de lumière. Un pourpre intense comme un premier baiser au coeur de la nuit.
Famille Olfactive : Fruité – Gourmand
Notes de Tête : Cassis, Framboise .
Notes de Cœur : Jasmin, Absolu de Rose.
Notes de fond : Vanille, Muscs.