The news has just fallen: the famous Lebanese designer house Elie Saab will launch a brand new fragrance by February 2016.
The latter is in fact a logical continuation of the perfume published in 2011. The new opus was created by the famous perfumer Francis Kurkdjian and is a perfect echo to the world of haute couture of the Elie Saab workshops. This essence will then be called Le Parfum Rose Couture and will be, as its name suggests, a quintessence of femininity revolving around the rose. In addition, she will be represented by top Toni Garrn.
Elie Saab associates the femininity of the rose with his very couture universe
In creating this essence, Elie Saab wished to associate two elements particularly dear to his heart: the couture and the femininity of a timeless rose. Indeed, for Elie Saab, sewing has always been an incredible passion punctuating his life, from an early age. Also, if the fact of creating has always fascinated him, the fact of magnifying women has always been an essential leitmotif. Indeed, he likes to see them parade, making them always more beautiful and more graceful thanks to his creations. For him, his profession is almost imbued with magic as it allows the elegance buried in each woman to be revealed in broad daylight. Also, he absolutely wanted to create a perfume that echoed this facet of his profession. The Rose Couture perfume is then an essence expressing extreme delicacy and innate romanticism. As indicated by his name, this fragrance revolves around the rose. Elie Saab then brought him a touch of greed by adding rose honey. In addition, he illuminated this white rose by incorporating orange blossom, a sun-drenched element. Peony and jasmine further enhance this part of sophistication and sensitivity. In addition, vanilla combines with fruity notes making the whole more sparkling. Finally, it all ends with an enveloping aspect linked to the presence of sandalwood. However, the Rose Couture Perfume does not forget to assert its character and the patchouli manages to leave behind a tenacious and fairly assertive trail. he illuminated this white rose by incorporating orange blossom, a sun-drenched element. Peony and jasmine further enhance this part of sophistication and sensitivity. In addition, vanilla combines with fruity notes making the whole more sparkling. Finally, it all ends with an enveloping aspect linked to the presence of sandalwood. However, the Rose Couture Perfume does not forget to assert its character and the patchouli manages to leave behind a tenacious and fairly assertive trail. he illuminated this white rose by incorporating orange blossom, a sun-drenched element. Peony and jasmine further enhance this part of sophistication and sensitivity. In addition, vanilla combines with fruity notes making the whole more sparkling. Finally, it all ends with an enveloping aspect linked to the presence of sandalwood. However, the Rose Couture Perfume does not forget to assert its character and the patchouli manages to leave behind a tenacious and fairly assertive trail.
Toni Garrn as the face of Rose Couture Perfume
Also, all this universe of grace had to show through on all sides and not only through the subtle smell of its perfume. Thus, Rose Couture is presented to us in a bottle cut like a jewel. The latter is simply sublime and its transparency gives a glimpse of its pink nectar. Elie Saab also needed a charming muse in order to convey this image of femininity throughout the world. The designer’s choice then turned to Toni Garrn, a 23-year-old German top model. In fact, this one was not unknown to the house of Elie Saab since her collaboration with the brand began on the occasion of the spring / summer and fall / winter 2012 haute couture shows. She wore the famous wedding dress there. came to close the collection. In addition, this top has paraded for the greatest designers and has become one of the highest paid models on the planet. Also, she succeeds the top Anja Rubik and will be present in an advertising campaign already unveiled on the site of Elie Saab. We can see the young woman in a vaporous backless dress, powder pink. The universe is more or less the same as in the previous campaign and we never tire of this enchanting vision of femininity.
